A couple years ago I got fed up with my “News” Feed.
I hate to admit it, but if there’s one thing I agree with old mate Trump on, it’s that traditional & social media outlets have lost their way.
On Facebook, Instagram & co – after 2 hours of falling deeper and deeper into the scroll-hole – maybe, just maybe, you’ll encounter an article of genuine interest.
Flick on the TV and in the mornings you’ll encounter Koshie & Co being attacked by roosters or at night tune into 60 Minutes for their latest fear-mongering episode about a rare disease that will definitely not effect you.
So, how does a mid-twenties designer keep up with the latest without TV or social media?
Newsletters. Bite-sized, rich and comprehensible news snippets – newsletters have revolutionised the way I consume news media. A few that I read religiously:
- The Hustle. All the latest in business, tech, world politics and general interesting 💩 – they also chuck in great music recommendations, sweet deals and business opportunities.
- CB Insights. Much more business focused, they pump out incredibly rich analytical news stories. Their emails aren’t daily, but I savour every last detail of each one that arrives in my inbox.
- Morning Brew. Very similar to The Hustle, the combination of the two gives me a comprehensive update on world news. They’ve also got little brain teasers at the end, which are nice lil’ sparks for your morning cognition (also a better way to distract one’s self on public transport, rather than entering the social media scroll-hole).
- Product Hunt. New innovations as they’re launched onto the marketplace, delivered to your inbox. I love keeping touch with new products, because it gives you an indication on how human behaviour, expectations and wants are changing, in different parts of the world.
Podcasts. New-age radio, podcasts deliver category-specific information directly into your ears. I’m still just exploring this space, but I’m really excited by the possibilities. Here’s a couple good episodes I’ve tuned into recently:
- Death, Sex & Money, How To Be a Man with Bill Withers
- Dribbble Overtime: Building a Global Design Agency with Haraldur Thorleifsson
Why should you care where I get my news from?
I don’t believe by any means that I’m a typical mid-twenty-something consumer. However, if I’m consuming my media in this way, I am sure there are many like me that are as well.
I actually think I am teetering on the border of a mini-trend, which is already in large effect in Europe and the Americas.
Who’s your customer? Do you target mid-twenties with your product or service? How can you leverage this insight to target your consumer through a medium that they trust the most?