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Perfection Fresh

Perfect produce deserves perfect content…

Exposing a life-long love of exploring the world to find produce that’s tastier.

design, development, promotion

brand, product


Break away the outer husk so we can tell you

what it is.


The project, in a nutshell.

Take a second and look at all the pretty

things we created.

video storytelling

Never knew tomatoes could be this emotional?

Highlighting the tireless journey of flavour exploration.

We’ve created content showcasing the passionate produce people all over Australia who grow Broccolini®, Qukes® and Snacking Tomatoes (just to name a few!).

Grower Stories - Nikky Mann
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Growing Facilities - Two Wells
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Recipe Videos - Broccolini® Salad
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Delicious… and functional!

Simplifying meals for health-conscious foodies.

Maintaining a balanced diet isn’t easy for busy families. Perfection’s website makes it easier than ever to create a healthy shopping list full of fresh ingredients and tasty recipes.


You’re going to want to follow when you see

how we promoted.


Giving the people what they want

Content that people want to munch on.

We iterated on the content we were creating to hone in on the things people were actually interested in.

  • 9,618comments/likes/shares
  • 16,199clicks

How it grows

We discovered that people really wanted to know how produce grows by posting, listening, responding and measuring our content's results on Facebook & Instagram.

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Explore the World of Taste

Raw content shot around the world on an iPhone as CEO Michael explores new varieties of fruit & vegetable.

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  • 251comments/likes/shares
  • 7,521video views


Tall, lean and green, that’s my type of bae


BroccoliniBae was inspired by the social media #bae trend. We asked Perfection’s followers to share romantic photos of them and a bunch of Broccolini. 50 entries and 124,255 organic views later we awarded 3 winners.

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You’re going to pick up the phone and call us when you hear

what our client has to say.

Lee Carnemolla

Group Marketing Manager, Perfection Fresh Australia

In managing our social media pages and website development, Hustle has proven to be responsive, creative & strategic. Every month their services enable us to reach on average 100,000 Australian consumers. Their process ensures my team and I have complete visibility of the content they create and can easily provide feedback for a great result.


Be a legend like Lee and

become a client.

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Cheers… you legend!

Thanks for getting in touch…

you rock!

Our CMO Roy, or one of our team members, will be in touch within 24hrs.


Cheers… you legend!

Thanks for getting in touch…

you rock!

Our CMO Roy, or one of our team members, will be in touch within 24hrs.