avery products
A creative marketing campaign for the world’s largest producer of adhesive labels.
The brief from Avery Products: let’s increase the awareness of the endless possibilities that their unique suite of products and services offers. Avery is more than just the humble label. They have a suite of print at home software that makes it easy to print your brand on your products which is great for a hobbyist or small business; or even organise your life with a labels for the kitchen and around the house. Our content for Facebook & Instagram proved that social can be a great way to get people talking about even the most innocuous products.
We found that after experimenting with different kinds of content, the type that the audience loved the most was DIY tutorials. With this, and a small boost budget, we generated engagement for the brand, driving people in-store to pick-up a pack of labels.
