To hit our first objective, we created a custom design that embodied the Retro-Milano branding of Barbetta. We topped it off with a product shoot and some custom transitions that brings the design aesthetic to life.

To sell classes we used WooCommerce product variants to create a simplified view for finding and booking classes. In this setup, each class category is a product and the time slots are variants. It makes for an extremely simple backend process for the Barbetta team and a clean user experience for customers looking to book a class.

To help the team at Barbetta easily upload and manage their products we created a simple 4 column, square design with clear specifications for their product photos. The grid format and consistent photography, supported by an AJAX category filter, worked together to create a simple shopping experience that has resulted in a successful online retail campaign for Barbetta.