barbetta

Experience The Taste of Italy

A custom-designed WooCommerce website to match the trendy new Barbetta restaurant in Paddington, Sydney.

Barbetta came to us with three key objectives for their new website to match their trendy restaurant in Paddington, Sydney. One: a beautiful website that showcased their delicious menu, Two: a smooth digital experience to help them sell in-house cooking classes, Three: an eCommerce store to help them extend their retail sales.

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To hit our first objective, we created a custom design that embodied the Retro-Milano branding of Barbetta. We topped it off with a product shoot and some custom transitions that brings the design aesthetic to life.

To sell classes we used WooCommerce product variants to create a simplified view for finding and booking classes. In this setup, each class category is a product and the time slots are variants. It makes for an extremely simple backend process for the Barbetta team and a clean user experience for customers looking to book a class.

To help the team at Barbetta easily upload and manage their products we created a simple 4 column, square design with clear specifications for their product photos. The grid format and consistent photography, supported by an AJAX category filter, worked together to create a simple shopping experience that has resulted in a successful online retail campaign for Barbetta.

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