details
- What we do, do
- What we don’t do
Validate your idea
Before all else, you have to know whether your app idea is worth pursuing. We’ll help you figure out how technically feasible the project is and match it with a business plan that helps you know whether the idea has legs.
Build for iOS & Android
Cover 100% of the mobile market by having your app built for both iPhone and Android devices. We can build native code (Swift, Android Studio) or in middle-ware with React Native or Xamarin. We select the right platform for your project based on the technical requirements.
Financial modelling
Building an app is a business and it needs to be treated with the same level of business acumen that you would setting up a brick and mortar business. We’ll help you prepare financial models that can get you the funding and profitable business model you need to get it moving.
Start with an MVP
You can’t boil the ocean – it’s too big and requires more energy than lot of energy. It’s the same with your app, you need to prioritise and focus your energy on the small set of problems to solve for customers so they have the biggest impact. We’ll help you start with a Minimum Viable Product (MVP).
Design a branded system
The best apps understand that branding is more than just a logo design. We create branded systems that are designed to make a lasting impression on users over a number of touch points.
Simple User Experiences (UX)
There’s nothing more frustrating than an app with a bad user experience! We design apps with simple (but not simplistic) user interfaces that make it easy for users to complete actions with your app; keeping them engaged for longer.
Apple iOS & Google Play Store best practices
The AppStore and Google Play have a long list of do’s and dont’s. Our team is constantly abreast of these ever changing guidelines to ensure you get approved.
Ideation to launch & beyond
There’s a lot to get right in the process of launching and building your app business. We’ll be your partners from the beginning; here to support you at every challenging step.
Latest, modern design trends
We’re constantly challenging ourselves to be on the bleeding edge of technology with designs that engage, inspire and are uniquely branded. To keep up, we’re well researched on the latest design trends.
Nickel or dime
We don’t charge extra if we can find a compromise that works for everyone.
Make games
We’re not a games development company. We use apps to solve problems for people, making their lives better. It’s part of how together we’ll make a difference and a dollar.
Give you ballpark quotes
We don’t just come up with a number out of thin air. All of our quotes are backed by a detailed estimation.
Slow or buggy code
It goes without saying. You don’t want a slow or buggy app. While 100% of bugs are never avoidable, we use a rigorous testing method to ensure the vast majority are ironed out before launch.
White label
Ever tried to put a cube through a circle hole? Funny how it doesn’t fit. Our apps are fit for purpose.
Take your idea
We’re in the business of breathing life into your ideas, not taking them and running. That’s why we start every project with a free confidentiality agreement that protects you when you share ideas with us.
portfolio
Some of the apps we have built
approach
From start to fin, how we do apps.
Sign an NDA
We will provide a complimentary non-disclosure (otherwise known as confidentiality) agreement to keep all your ideas safe.
Workshop it
The best apps start with a clear plan. Our workshop session helps you get a clear picture of who, what and why. Who you’re selling what to and why they’ll care about you. We’ll look at the feasibility of your app and its business model.
Storyboards & Wireframes
User experience makes or brakes an app. Storyboards & wireframes is the first step to ensuring the end-user has an excellent experience.
Early prototype validation
When you’re bringing something new to the world, you’re introducing users to a whole new way of thinking and you’re relying heavily on your own bias. We’ll help you validate your ideas by testing an early design prototype on real people who match your desired target audience.
Prototype design
Before we build the code, we create a detailed design prototype in Sketch and InVision. This enables you to feel what the finished product will be like long before it’s complete.
Development
We build our apps in custom code with a custom content content management system. We can build native code (XCode Swift, Android Studio) or in middle-ware with React Native or Xamarin. We select the right platform for your project based on the technical requirements.
Testing with End-user
We run user testing with unbiased end-users to iron out bugs and make improvements as per our findings.
Publish live and launch
We’ll publish your app along with a promotional website to your selected domain, AppStore and Google Play with all the leading security and SEO-friendly features so you have the best chance of being indexed by Google.
team
These are the people you’ll be working with.
Anthony Simonetta
Founder & Chief Executive OfficerTech nerd turned business bloke. Anthony started hacking code only to find that his obsession with tech was more about how he could use it to turn a buck for his clients. Started as a freelancer, now focused on bringing further growth to Hustle and its customers.
James Simonetta
Partner & Chief Operating OfficerMathematician-type posing as a creative. James tends to the office plants with care. He also designs engaging digital experiences and tells stories for our clients that make you want to cry & buy.
Frank Kounelis
Web DeveloperFriendly and enthusiastic, Frank brings energy to website development. While on a quest for purpose, Frank found coding to be his north star. Got a bug on your website? Need a process automated? Frank is your man.
Hana Robinson
UI/UX DesignerHana is a visual thinker and a lover of good music. She brings a positive and inquisitive attitude to every design project. When she’s not designing intuitive UI/UX Hana can be found sketching little illustrations. Bachelor of Design (Interactive & Graphic Media)
Ethan Kaho Ha
Junior Designer & DeveloperEthan is the babushka doll of website design & development – with each layer you discover a new skill. Ethan works within both our design and development team to implement minimal designs that boast a creative user interface and smooth user experience. Master of Interaction Desgin and Electronic Arts
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