The role of videos in Social Media Marketing

In a digital world full of cute dogs and emojis, it can be hard for businesses to stand out on social media. In February 2017, Facebook CEO Mark Zuckerberg predicted video as the next “megatrend” – and boy was he right. This past week, I have been especially busy editing video content for our client’s social media campaigns. It has me thinking…

If a picture is worth a thousand words, how much is a video worth?

• Over 2 billion active users each month
• 100 million hours of video watched every day
• 85% of videos are watched with the volume off

• Over 800 million active users each month
• Videos get 2 times the engagement of photos

Choose Hustle, Not Pineapple

Earlier in the week, we published our very own video across our own social media platforms to promote our business. Already, it has been able to reach 6,000 users on Facebook and 300 users on Instagram. Whilst this number is a combination of organically reaching people and paid advertising, it is worth noting that this result has cost us less than $50. We believe that the creative concept behind the video as well as creating authentic content is the reason why it has been able to perform so well. And it’s only been 2 days!

Video content is here to stay

Research has proven that visual content is easier and faster for the human brain to process. As a key component of your social media strategy, video content is a sure-fire way to get your message across quickly and engagingly. You don’t necessarily need to shove your product or service down their throat either. Videos are an easy way to showcase “the story” side of things, for example, behind-the-scenes insights or staff interviews. Often brands forget to leave a call to action at the end of the video. This step is vital because if the content is engaging enough and resonates with the audience, they will be motivated to take action right away.

The great thing about social media is that it is constantly changing, so keep experimenting with your video content as your brand and these platforms evolve!

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