We're good eggs

Meet the wildly intelligent, wonderful, eclectic and quirky people in our team.


Come take a seat… he won’t bite (or will he)
Anthony Simonetta
Founder & Chief Executive Officer

Tech nerd turned business bloke. Anthony started hacking code only to find that his obsession with tech was more about how he could use it to turn a buck for his clients. Started as a freelancer, now focused on bringing further growth to Hustle and its customers.

Bachelor of Information Technology (First Class Honours)

Master of Commerce (Strategy & Marketing)


Green thumb, brown bum
James Simonetta
Partner & Chief Operating Officer

Mathematician-type posing as a creative. James tends to the office plants with care. He also designs engaging digital experiences and tells stories for our clients that make you want to cry & buy.

Bachelor of Science (Advanced Mathematics)

Master of Strategic Design


Just a girl who loves avocadoes
Holly Lawrence-Watt
Social Media Marketer & Digital Designer

Happy Holly loves to make our clients happy. You can usually find her behind a camera or computer screen creating super likeable content for all kinds of social media platforms. She might also be playing some bangin’ 80’s tunes while she’s at it.

Bachelor of Visual Communication

Check out our team’s work.


Buggy website? Frank is your man.
Frank Kounelis
Web Developer

Friendly and enthusiastic, Frank brings energy to website development. While on a quest for purpose, Frank found coding to be his north star. Got a bug on your website? Need a process automated? Frank is your man.

Bachelor of Information Technology (Web Design and Development and Network Design and Management)


How do you do, fellow humans...
Adrian Navratil
Digital Producer

When he’s not exploring new video game worlds at night, Adrian is creating digital assets that deliver dramatic results. With years of experience in video, graphic design, copywriting and social media production for global brands coupled with his smooth vocals and flair for marketing, he’s a great asset to Hustle’s team.

B.Comn (Marketing & Public Relations)


Let’s make fruity designs!
Hana Robinson
UI/UX Designer

Hana is a visual thinker and a lover of good music. She brings a positive and inquisitive attitude to every design project. When she’s not designing intuitive UI/UX Hana can be found sketching little illustrations.

Bachelor of Design (Interactive & Graphic Media)


Great Odin's Raven!
Odin Umeofia
Content Creator, Visual Communicator

Lover of spicy foods, strange films, and all things on the edge. Odin has a creative eye and a drive for trying new things. He’s constantly growing his skills in photography, videography editing to produce some scroll stropping content for our clients.

Bachelor of Media (Screen and Sound Production)

Our team videos are cool and our work is too… check it out ;)


Wiggly & wonderful Ethan
Ethan Kaho Ha
Junior Designer & Developer

Ethan is the babushka doll of website design & development – with each layer you discover a new skill. Ethan works within both our design and development team to implement minimal designs that boast a creative user interface and smooth user experience.

Master of Interaction Desgin and Electronic Arts


Silver-tongued, silver fox
Roy Caccamo

As a seasoned digital dude, Roy has lived through and had success from the drama and dynamism of the Internet since the year Y2K didn’t destroy the world. Roy founded the business with Anthony but has recently moved on to other opportunities.


Rituals for good times, hard work and innovative outcomes

Our Culture Bible

Some of the activities we do to maintain a fun, positive & productive internal culture.


Always looking for another Hustla

Current Roles

We’re hiring a Junior Sales Executive, see the role here.

We’re hiring a Junior WordPress/PHP Developer, see the role here.

(October 7, 2020 update) We’ve filled the role UI/UX Designer in our Sydney office.

(June 30, 2020 update) We’ve just filled the role Sales Intern role to work in our sales team out of our Sydney office.

(June 2, 2020 update) We’ve just filled the role of Junior WordPress/PHP Developer in our Sydney office.

Looks like fun?

Got something to bring to the table? Think you’ll fit in? Keen to take part in some creative and innovative work? Cool. Join us.

join us We’re always looking for another “one of us”. If you feel like that’s you, say g’day with an email and include a link to your portfolio and cv.