We're good eggs

Meet the wildly intelligent, wonderful, eclectic and quirky people in our team.


Come take a seat… he won’t bite (or will he)
Anthony Simonetta
Chief Executive Officer

Tech nerd turned business bloke. Anthony started hacking code only to find that his obsession with tech was more about how he could use it to turn a buck for his clients. Started as a freelancer, now focused on bringing further growth to Hustle and its customers.

Bachelor of Information Technology (First Class Honours)

Master of Commerce (Strategy & Marketing)


Silver-tongued, silver fox
Roy Caccamo
Chief Commercial Officer

As a seasoned digital dude, Roy has lived through and had success from the drama and dynamism of the Internet since the year Y2K didn’t destroy the world. His experience in the space is an unparalleled asset to our business and clients.


Green thumb, brown bum
James Simonetta
Creative Lead

Mathematician-type posing as a creative. James tends to the office plants with care. He also designs engaging digital experiences and tells stories for our clients that make you want to cry & buy.

Bachelor of Science (Advanced Mathematics)

Master of Strategic Design

Check out our team’s work.


Just a girl who loves avocadoes
Holly Lawrence-Watt
Social Media Marketer & Digital Designer

Happy Holly loves to make our clients happy. You can usually find her behind a camera or computer screen creating super likeable content for all kinds of social media platforms. She might also be playing some bangin’ 80’s tunes while she’s at it.

Bachelor of Visual Communication


Mother of rats
Sophie Laurie
UI/UX Designer

Artist and rodent enthusiast, Sophie, brings her creative spirit and love into the office each day to nurture her user-centred designs. She aims to design intuitive products and services that make users feel warm and fuzzy inside.

Bachelor of Fine Arts (Digital Media)

UX Design Immersive, General Assembly


Great Odin's Raven!
Odin Umeofia
Content Creator, Visual Communicator

Lover of spicy foods, strange films, and all things on the edge. Odin has a creative eye and a drive for trying new things. He’s constantly growing his skills in photography, videography editing to produce some scroll stropping content for our clients.

Bachelor of Media (Screen and Sound Production)


Buggy website? Frank is your man.
Frank Kounelis
Junior Developer

Friendly and enthusiastic, Frank brings energy to website development. While on a quest for purpose, Frank found coding to be his north star. Got a bug on your website? Need a process automated? Frank is your man.

Bachelor of Information Technology (Web Design and Development and Network Design and Management)

Our team videos are cool and our work is too… check it out ;)


Rituals for good times, hard work and innovative outcomes

Our Culture Bible

Some of the activities we do to maintain a fun, positive & productive internal culture.


Always looking for another Hustla

Current Roles

We’re hiring a Junior Sales Executive, see the role here.

We’re hiring a Junior WordPress/PHP Developer, see the role here.

(October 7, 2020 update) We’ve filled the role UI/UX Designer in our Sydney office.

(June 30, 2020 update) We’ve just filled the role Sales Intern role to work in our sales team out of our Sydney office.

(June 2, 2020 update) We’ve just filled the role of Junior WordPress/PHP Developer in our Sydney office.

Looks like fun?

Got something to bring to the table? Think you’ll fit in? Keen to take part in some creative and innovative work? Cool. Join us.

join us We’re always looking for another “one of us”. If you feel like that’s you, say g’day with an email and include a link to your portfolio and cv.